Sophy Aïda

For a Tv personality and personal brand like Sophy, known to stretch her tentacles in different parts of Africa including Cote D’Ivoire, our team worked on a retainer as her PR rep providing Brand and Image Management services from January through December 2020. Some of the key highlights and services included: Pitching articles to digital and print publications across 5 African countries. Providing Social media monitoring and e-reputation management services. Building Media relations to amplify her activities (Her performance in the TV series Yelo Pepe) and market penetration strategies for her personal brand.