Ballantine’s True Music Challenge

Running from September – December 2019 our client services include:
Event management, PR and communications, Creative and PR strategy, Digital and Media campaign ads across TV and Radio for the True music Challenge and True Music. We designed and executed the influencer campaign, provided logistics support for the 5 finalists, supported partner agency with running the True Music Experience event with Fally Ipupa. With a target of getting 200 subscriptions and talkability online for the TMC and TME, we achieved an overall 220% success rate on our target KPIs and helped the client gain visibility, and provided follow-up PR support post-event.