Creating a content strategy for your business must not be huge, complicated work. To tell you the truth big companies and multinationals can make it look like one. They often hire a multi-disciplinary team that sometimes takes weeks to develop a content marketing strategy with all the bells and whistles. They hire copywriters, video production crew, auditors, researchers, photographers, graphic designers etc to form a content team. Red Bull even went as far as creating its own media house.
Like I said; bells and whistles.
But you cannot afford all of that, can you? It’s no biggie. You can still, on a modest budget, create content that adds value to your business and provides good value for your customers and potential customers. You just need to know how to go about it, and this article is here to explain that in 6 very short and easy steps.
But ideally, we have to start (again) by defining what content marketing is.
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action
Let’s break it down. It means if you want to have an effective content marketing;
- You need to create the content.
- You need to have a means of distributing the content.
- You need to have a target audience to whom to distribute the content you create.
- Your content needs to be relevant and valuable for THAT target audience.
- Your valuable content needs to be distributed to your audience consistently.
- You need to have an objective(s) which impact(s) profitability positively.
It is very important that you understand the above points. The difference between that can make or break your content marketing strategy.
So what are the 6 steps for your content marketing strategy?
